Who we are
ARC (“we”, “us”, “our”) provides a platform for publishing, communications, stakeholder engagement, analytics, and secure sharing. This policy applies to our public website and marketing pages, and to information collected when you contact us or request a demo.
If you are using ARC as a customer (i.e., inside a client’s tenant / portal), your organisation may be the “controller” of personal information processed in that tenant. In that case, your organisation’s privacy policy may also apply.
What we collect
We may collect the following types of information:
- Information you provide — e.g., name, email address, company, job title, phone number (if provided), message content, and any other details you submit via forms.
- Usage data — pages viewed, actions taken, referring pages, approximate location (derived from IP), and time spent on pages (typically via analytics tools).
- Device and log data — IP address, browser type, device identifiers, operating system, and server logs.
- Cookies and similar technologies — used to remember preferences, measure performance, and improve the site.
How we use your information
We use personal information for purposes such as:
- Responding to enquiries, demo requests, and support questions.
- Providing requested information, security packs, and product updates.
- Improving our website, content, and user experience.
- Measuring marketing effectiveness (e.g., how people find us and what they engage with).
- Security, fraud prevention, debugging, and protecting our systems.
- Compliance with applicable laws, regulations, and lawful requests.
Legal basis (where applicable)
Depending on your location and the context, we process personal information based on:
- Consent — e.g., where you submit a form or accept cookies (where required).
- Legitimate interests — e.g., to operate our website, understand engagement, and keep services secure.
- Contract — e.g., where we are providing services you requested, or preparing to do so.
- Legal obligations — e.g., compliance, record-keeping, and lawful requests.
Forms & enquiries
When you submit a form (e.g., “Contact”, “Book a demo”, “Request security pack”), we collect the data you enter and may also capture metadata such as time of submission, the page you submitted from, and your IP address.
How form data is used: we use it to respond, qualify your request, and (where relevant) arrange a demo or provide documentation. We may also use it to improve our onboarding and support experience.
Optional marketing: If you opt in (where offered), we may send you product updates. You can unsubscribe at any time using the link in our emails or by contacting us.
Spam prevention
We may use technical measures to prevent spam and abuse (e.g., rate limiting, bot detection, and CAPTCHA tools). These tools may process information about your device and browsing behaviour to determine whether a submission is legitimate.
Cookies & analytics
Cookies are small text files placed on your device. We use cookies and similar technologies to make our website work, remember preferences, measure performance, and understand engagement.
Types of cookies we may use
- Essential cookies — required for core site functionality and security.
- Preference cookies — remember choices like region, UI settings, or form defaults.
- Analytics cookies — help us understand site usage (e.g., page views, navigation paths, conversions).
- Marketing cookies — (if enabled) help measure campaigns and improve relevance of messaging.
Managing cookies
You can manage cookies through your browser settings. You can also clear cookies at any time. If you disable cookies, some site features may not work as intended.
Sharing & disclosure
We may share personal information with trusted service providers who help us operate our website and business, such as:
- Website hosting, content delivery networks, and storage providers
- Email delivery and customer communications tools
- Analytics and performance monitoring tools
- Security and fraud prevention providers
We only share what’s necessary for them to perform services on our behalf, and we require appropriate confidentiality and security controls.
We may also disclose information if required by law, to protect rights and safety, to prevent fraud, or in connection with a business transaction (e.g., merger, acquisition, or asset sale).
Security & retention
We take reasonable steps to protect personal information from misuse, interference, loss, unauthorised access, modification, or disclosure. Our controls may include encryption in transit, access controls, monitoring, and secure configuration management.
We retain personal information only as long as needed for the purposes described in this policy, unless a longer retention period is required or permitted by law (e.g., compliance or dispute resolution). We may retain de-identified or aggregated analytics data for longer periods.
International transfers
Our service providers may store or process information in different countries. Where required, we take steps to ensure appropriate safeguards are in place (for example, contractual protections) to protect your personal information.
Your rights & choices
Depending on your location and applicable law, you may have rights to:
- Request access to personal information we hold about you
- Request correction of inaccurate or incomplete information
- Request deletion (where applicable)
- Object to or restrict certain processing (where applicable)
- Withdraw consent (where processing is based on consent)
- Opt out of marketing communications at any time
To make a request, contact us using the details below. We may need to verify your identity before fulfilling a request.
Children
Our website and services are not directed to children, and we do not knowingly collect personal information from children. If you believe a child has provided personal information to us, please contact us and we’ll take appropriate steps.
Contact
If you have questions about this Privacy & Cookie Policy, or want to request access, correction, or deletion, contact:
Changes to this policy
We may update this policy from time to time. When we do, we’ll update the “Last updated” date at the top of this page.